Color Palette

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PRIMARY COLOR PALETTE

The Village Church Primary Color Palette is used for materials including printed collateral, digital applications, and other brand assets.

Colors speciﬁed are broken up into coated and uncoated colors for printing purposes. Coated paper stocks have a glossy or matte finish to them and should use the formulated coated colors listed below. Uncoated paper stocks are more porous and therefore more absorbent of ink than coated paper and do not contain any coating. The specified uncoated formulas should be used when printing on uncoated stocks. RGB colors are for digital use only.

Colors may be used at different strengths (tints) and opacities, including as photo overlays.

coated

PMS 2766 C
CMYK 100 | 100 | 6 | 60
RGB 20 | 27 | 77
HEX #141B4D

uncoated

PMS 2768 C
CMYK 92 | 74 | 11 | 38
RGB 74 | 78 | 109
HEX #4A4E6D

secondary COLOR PALETTE

The Village Secondary Color Palette is used for materials including printed collateral, digital applications, and other brand assets.

Colors specified are broken up into coated and uncoated colors for printing purposes. Coated paper stocks have a glossy or matte finish to them and should use the formulated coated colors listed below. Uncoated paper stocks are more porous and therefore more absorbent of ink than coated paper and do not contain any coating. The specified uncoated formulas should be used when printing on uncoated stocks. RGB colors are for digital use only.

Colors may be used at different strengths (tints) and opacities, including as photo overlays, text boxes, and other applications. Please note that the Cream color listed last (PMS 7401) is to be used at 15% opacity as an overlay screen only, never full strength.