Brand Standards
Village Presbyterian Church (USA)
The Village Church brand standards is the definitive usage guide for all visual and verbal brand elements used to communicate with our stakeholders.
This Brand Standards guide summarizes some of the basic guidelines and proper application to ensure the correct and consistent use of the brand identity system. In addition to the logo, typography, color palette and other visual elements, specific directions are included to help strategically manage the visual communication materials. By effectively and consistently implementing the brand identity system, we protect the equity of the Village brand and support its positioning.
You can download the assets in each section.
About Our Brand
BRAND VISION
Village Church is a family of faith actively shaped by the life of Christ to love one another, provide leadership for the transformation of our communities, and serve the world.
BRAND MISSION
To see and relate to every person in our communities and the world as loved by God. We will accomplish this by:
- Ensuring the congregation is vibrant and grounded in Christian faith which inspires our desire to grow in faith, shapes our love for one another, and focuses our mission.
- Proactively providing resources to meet the spiritual needs of a changing community in a changing world.
- Shaping our mission and ministry by highlighting “defining moments” that embody our vision and demonstrate our faith.
- Securing sustainable resources for mission and ministry.
CORE VALUES
These three theological values influence or shape everything that we do at Village.
In Being Incarnational we will
Seek to help each person embody how Jesus Christ moved among others, inviting them to join in his ministry. Invitation, as a practice of love, is not to meet the needs of the church, but to share the gifts of the church with the people who God loves.
Be attentive to the spiritual journey of our own church family, as well as the recognizable needs in the larger communities we serve so that we can identify how and where we can have a real impact.
In Being Relational we will
Know that our invitation is not ultimately to a program, a committee, or even an idea, but to be in a relationship.
In Being Missional we will
Demonstrate how the consistent invitation of Village is not simply to be loved by God and neighbor, but to love God and neighbor.
Meet people where they are by endeavoring to connect the story of Jesus with the stories of their lives so that together we might live toward God’s promised day.
Be attentive to the results and consequences of our mission that appear in us and in others.
Continue to prioritize Village Church’s focus on mission as a part of life for every disciple of Jesus Christ.
COMMUNICATION PILLARS
STRENGTH OF PULPIT & MUSIC
Emphasize caliber of pastors/staff, sermon strength, relevance, timeliness, teaching, learning, rejoicing through music. Diversity of leadership. Breadth and depth of worship experiences.
ACCEPTING OF ALL & EQUALITY
We are the next generation of “all are welcome here.” We welcome the LGBT+ community. We value ethnicity, diversity, actions (not words), younger audiences, and all forms of past faith experience. How far can the arms of Village reach? We don’t have to be like-minded to be a family.
FAMILY & COMMUNITY OF CARE 24/7
When you need us, no matter what you’re going through, you are not alone. We will come to you. No judgement. Staff ministers, Stephen Ministers, classes. We are a family, and a family is a safe place. We value relationships.
MISSION & SERVICE
We matter in the community and in the world. We always have. We have never hesitated to do what’s right for those who need us the most.
TAKING A STAND & SOCIAL JUSTICE
We stand for proactively taking action, doing the right thing, making things happen, promoting equality in public, global/environmental action.
BRAND PURPOSE
We’re with you.
Wherever you are.
Can be shortened to: “With you wherever you are.”
Wherever you are in your faith journey.
Wherever you are in your understanding of the Bible.
Wherever you are in your life stage.
Wherever you are in your beliefs.
However you identify.
Wherever you are physically.
BRAND STORY
Welcome to Village!
Village Church is a thoughtful and inclusive family of faith.
All are invited. All are included. All are loved.
Many paths bring us together. Many stories, many choices.
Wherever you are in your journey, your life stage, your faith—
We’re with you. Wherever you are.
BRAND STrategy
Village Church will now operate with one Master Brand Mark that appears on every communication.
A Master Brand is an overarching brand name and mark that serves as the main anchoring point on which all underlying products and services are based.
Village Church ministries, events and offerings will be given identifying names and will have supporting brand elements that are created to fit their specific audiences, but they will all be branded with the Village Church name and the Village Church Heart Logo. Requests for additional logos will not be fulfilled.
The world’s most successful brands are simple. The benefits of a Master Brand Strategy*:
BRAND EQUITY AND RECOGNITION: When everything comes from Village Church with the same, consistently used mark, we build ongoing equity and recognition across all channels.
EFFICIENCY: A clearly established master brand identity system makes for more efficient use of resources, streamlining the efforts of the marketing team and focusing marketing spend. We will have less reinvention and approvals, and more clear and consistent communication.
COMPETITIVE STRENGTH: By pooling resources and leveraging combined power of all offerings, a master brand strategy creates strength in numbers. We appear larger, stronger and more present in the surrounding community.
RELATIONSHIP RETENTION: It’s a lot easier to identify with one Master Brand than lots of little brands. Invite potential congregants to join the Village Church community and then find their place within the specific ministries, events, missions or groups.
*Source: Harvard Business Review